Strategic SEO for the AI era

Search is evolving. Your strategy should too. We help established brands become the answer — across search engines and AI.
Trusted by ambitious B2B brands

Why Rayze was built

Yaser Ayub, Founder of Rayze

Built on Experience, Not Trends

SEO isn’t over. I’ve heard it declared finished more times than I care to remember. What changes is the technology. What doesn’t change is what makes a business visible: clarity about what it does, authority in its space, and trust earned over time.

That’s why I built Rayze.

We don’t rebuild strategies around trends. We focus on helping growth-minded businesses turn search into a dependable commercial channel.
For over a decade, we’ve done that through strong SEO foundations.

Today, we apply the same disciplined thinking to AI-driven discovery.The tools evolve. The discipline stays the same. And that’s why our work holds up.
Meet Yaser Ayub

Brands who have trusted us

We have built a great partnership with the Rayze team. We have been on a massive journey together, integrating two companies, mapping the new SEO landscape, and tracking an elevated level of efficiency required for PE. We challenge each other to think differently and that in turn improves our execution and performance.

Geneva Loader
CMO

More than 50% of the quality leads we were receiving came from our SEO program and delivered significant ROI for the business. Yas, Christy and the team are at the forefront of SEO practice. AI Overviews, GEO vs SEO, guided content, market and competitor analysis, dashboards that really are easy to use. Easy to communicate with, responsive and results-driven.

Simon Baugh
Marketing Director

Working with Rayze was a smooth and positive experience from day one. Yaser and his team were proactive, open, and clearly knew their stuff. They kept us in the loop with regular updates and clear reports, and were quick to respond to any questions we had along the way. Their support across technical SEO, on-page improvements and content planning was well thought through and made a real difference. If you’re looking for a team that’s collaborative, flexible and easy to work with, Yaser UK is a solid choice.

Melinda van Wyk
Marketing Experience Associate

We’re very thankful to Yaser and his team for building a fully-functioning website for our business. A very skilled and dedicated team of professionals is behind this marketing agency. Their attention to detail, analytical skills, and ability to work under pressure was truly remarkable.

Oliver Lewis
Founder

Working with Yaser has been an outstanding decision for our company. Our website traffic experienced an impressive growth of over 100% in just 8 months through organic SEO.

Lea Bonnet
CMO

We're an extension to your team

What keeps clients with us for 3+ years isn’t just performance. It’s how we work as an extension to your team. We stay agile, collaborate across your channels, and you work directly with senior experts.
Learn more about Rayze
Yaser Ayub
Founder
Christy Balatsiou
Senior Accounts Manager
Saiful Islam
Tech SEO Manager
Hassan Tahir Butt
Junior Accounts Manager
Jessica Joao
Project Manager

Our approach

Execution

Plan execution

Every strategy is tailored. Each quarter, we define and deliver a focused SEO plan designed to strengthen your authority, improve how your brand is surfaced in AI systems, and drive measurable commercial growth.
Strategy

Research

We begin with clarity. We analyse your data in Google Search Console and GA4, review competitive positioning, and assess how search engines and AI tools currently interpret your brand. Strategy is built on evidence, not assumptions.
Monitoring

Performance tracking

We track performance across traditional search and AI-driven environments, measuring how your brand appears, where authority is strengthening, and where opportunity exists.
Optimise

Plan optimisation

Search behaviour evolves and so do we. Each quarter, we refine the plan based on performance, commercial priorities and changes in the search landscape, including major algorithm updates and developments in AI-powered discovery.
Scale

Compound and scale

As time progresses, the AI and entity work deepens. We adapt to data and algorithm shifts, content and topical strength scales, and we see the impact of our work.

SEO and GEO without the guesswork

Let's build something that lasts

Ready to strengthen your presence across search and AI?

Book a 1-2-1 call with our SEO team and see how we can help you.